Portfolio page

As a product designer I want to stand close to craftsmanship. In order to translate a vision to a concrete digital product a firm grip is needed until the very last link in the chain. The devil is in the details and a project is only good enough if it’s nearly perfect.

Recent Cases

KiesMBO.nl - Ministery van OCW

2018 - 2019 KiesMBO.nl is a portal specifically designed to help students make a choice in secondary education programs.

Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven (SBB)

2017 - 2018 In their project of modernizing their service, the SBB was assigned by the ministry to optimize their service. The assignment was to set up a new customer-centric user experience.

Other work (2004 - 2016)

Over the years I had the honor to work with these great companys and their related agencys.

Tools I use

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  • Pen
  • Paper
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe XD
  • InVision
  • Sketch
  • Axure RP
  • Zeplin
  • Adobe InDesign
  • Logic Pro
  • After effects
  • Adobe Premiere
  • Adobe Audition
  • Unity 3D
  • Cinema 4D
  • HTML / CSS

My approach

How is a new product developed? Where does one start? My activities can be categorized in one of the following five categories. These building blocks are the foundation of turning an idea into a product.


  • Project goals
  • Research stakeholders
  • User research
  • Personas
  • Customer Journey Mapping
  • InVision
  • User Stories
  • Technology Exploration/li>
  • Competitor Analysis


  • Brainstorm
  • Use case diagrams
  • Concept design
  • Prototyping
  • Concept testing


  • Content strategy
  • Copywriting
  • Images, Audio & Video

Design & Development

  • Identity design
  • Styleguide
  • UX/UI design


  • Usage analytics
  • User testing
  • A/B testing
  • Goal validation