Portfolio page

As a product designer I want to stand close to craftsmanship. In order to translate a vision to a concrete digital product a firm grip is needed until the very last link in the chain. The devil is in the details and a project is only good enough if it’s nearly perfect.

Recent Cases


2021 ORTEC is the world's largest provider of mathematical optimization software and advanced analytics, with some 1,000 employees and offices in 13 countries around the globe.


2020 Freelance.nl is the largest platform in the Netherlands where freelance specialists and clients come together to find each other.

Holland & Barrett - Webshop

2020 With more than 1,600 stores around the world, Holland & Barrett is one of the world's leading retailers of dietary supplements, natural beauty products and healthy food.

KiesMBO.nl - Ministery van OCW

2018 - 2019 KiesMBO.nl is a portal specifically designed to help students make a choice in secondary education programs.

Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven (SBB)

2017 - 2018 In their project of modernizing their service, the SBB was assigned by the ministry to optimize their service. The assignment was to set up a new customer-centric user experience.

Other work (2004 - 2016)

Over the years I had the honor to work with these great companys and their related agencys.

Tools I use

  • Pen
  • Paper
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe XD
  • InVision
  • Figma
  • Sketch
  • Axure RP
  • Zeplin
  • Azure Boards
  • Jira
  • After effects
  • Adobe Premiere
  • Adobe Audition
  • Unity 3D
  • Cinema 4D
  • Adobe InDesign

My approach

How is a new product developed? Where does one start? My activities can be categorized in one of the following five categories. These building blocks are the foundation of turning an idea into a product.


  • Project goals
  • Research stakeholders
  • User research
  • Personas
  • Customer Journey Mapping
  • User Stories
  • Technology Exploration/li>
  • Competitor Analysis


  • Brainstorm
  • Use case diagrams
  • Concept design
  • Prototyping
  • Concept testing


  • Content strategy
  • Copywriting
  • Images, Audio & Video

Design & Development

  • Identity design
  • Styleguide
  • UX/UI design


  • Usage analytics
  • User testing
  • A/B testing
  • Goal validation